Come July, there is an air of festivity all over. Everywhere we find people making a mad rush to nearby stores, shops and malls to buy gift items, apparels and all other articles traditionally linked to festive occasions. Those out of the loop may wonder at the reason for this sudden shopping though such people are a rarity. It is hard to come by anyone who has not heard about or celebrated the much talked about occasion - "Christmas In July".

The precise beginnings of the Christmas in July tradition is not very clear, although it is commonly believed that it actually started in Europe, as a way to celebrate Christmas in summer. During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave the coolness of winter. Amid the scorching summer months, people miss the gift giving, and holiday spirit of the Christmastime. Though it is not known when it started exactly, it is probably from the 80s that the festival began to be celebrated. The earliest Christmas celebrations in July saw people throwing parties that imitate the actual Christmas festivities in December. The celebrations also included other Christmas traditions like Santa Claus, ice cream and other cold foods, and gifts. It was held that celebrating in the warm season would ensure a strong, happy winter Christmas season.

So, shop now for those decorative Christmas items and get in the spirit! Click on the photos below to link to items.